AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

English | 2019 | ISBN: 3319899562 | 280 Pages | PDF/EPUB | 20 MB

by Peter Gentsch

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

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