Selling to the C-Suite


Selling to the C-Suite
.MP4, AVC, 1280×720, 30 fps | English, AAC, 2 Ch | 1h 3m | 512 MB
Instructor: Jeff Bloomfield

Getting a meeting with the C-suite of your top prospect is a high-stakes proposition. By taking this course, you can master selling at the highest executive level. Jeff Bloomfield-sales coach and Braintrust CEO-helps you be better prepared, more confident, and more impactful in your next C-suite sales presentation. He discusses the executive mindset, so you understand how business decisions are evaluated and made, and explains how to research the C-suite of your prospects so you arrive to meetings informed. The remaining chapters explain how to create the right mindset for C-suite selling-and nail the C-suite presentation. You’ll leave with practical takeaway that will improve your win rates in front of these valuable stakeholders.
Topics include:
Defining C-suite roles and buying personas
Researching the C-suite
Mapping the network
Creating the right mindset
Leveraging the network
Asking provocative questions
Establishing credibility
Gaining confirmation of value clarity
More Info

https://www.lynda.com/Business-tutorials/Selling-C-Suite/5016699-2.html

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